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The buying journey should be short
Every extra step in checkout can reduce completion rates. A strong store makes search, product selection, cart, and payment clear and fast.
Trust comes before price
Customers buy because they feel the store is trustworthy, not just because the price is right. Return policies, payment methods, and contact information all influence decisions.
Mobile first
Most store visits come from phones, so cards, filters, cart, and checkout must be designed for an excellent mobile experience.